Establish legitimacy

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The key strategies that will support this are:

Strategy: Follow all opportunities to profile the issue in media, thus influencing policy makers

Tools and Usage Potentials Limitations
News aggregators News aggregators can help to keep us informed on important events with implications for specific policies. If these events receive attention of mass-media, those often seek experts ready to offer relevant analysis and views.
Analytical tools

Google Trends – see how many people search on Google for particular terms.

Google Trends can give us an idea of a general level of interest in a specific issue (reflected in frequency with which people perform searches on it in Google). Only frequent searches are displayed. Very specific searches don't have enough occurrences to be recorded on google Trends.

Strategy: Encourage debate and discourse on the issue

Tools and Usage Potentials Limitations

Use a blog to write about the issue and to present research findings.

Blogs are fast becoming a channel for discussion on specific issues and topics.

The comments feature that is native to all blogs allow for discussion and debate.

Strategy: Gather supporters and allies that support that you do in relation to the issue.

Tools and Usage Potentials Limitations
Social networking updates

Use Twitter to update supported and allies on the issue

Social networking tools

Set up a Facebook page on the work you are doing to gather supporters


Table of Contents of the iGuide

1. Introduction

2. Basic Communication Strategy and use of Web 2.0 Tools for Evidence Based Policy

3. Section 1: Political Context

4. Section 2: Evidence

5. Section 3: Links

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Impact 2.0 is a project of the Fundación Comunica with funding provided by the International Development Research Centre (IDRC), IDRC.jpg Ottawa, Canada.

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