Establish credibility over the long term

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For researchers to establish long-term credibility, the following strategies are recommended:

Strategy: Present research findings in ways that are useful and relevant to your communities and community

Tools and Uses Potentials Limitations Examples
Graphs & Diagrams

Google Chart Tools or any of the many existing online services for Graphs and charts (depends on aesthetic preferences)

Online Charts can visualize statistical information in an understandable and powerful way.

Video interviews and short video documents

Short video interviews with people who understand implications of planned policies or are directly impacted by them is a powerful tool to draw attention of public/media to specific issues.

Vimeo, EngageMedia, , Youtube and other free online services make it easy to upload videos and share them in number of formats across blogs, websites, videocasts, etc.

Video-enabled mobile phones and cheap cameras can be often used as they are sufficient for common online video quality and the content and timeliness of video contributions are usually more important than image quality.

Real people talking about an issue from their perspective can make even complex issues and their consequences understandable to a layperson. Steep learning curve in capacity to turn raw video material into a short and consistent video message. Witness' The Hub features videos from activist film-makers on different human rights issues.

EngageMedia has videos from Asia Pacific that focuses on environmental rights.

Both communities are great at abstracting and summarising content.

Strategy: Build a presence in key social networking sites

Tools and Uses Potentials Limitations Examples
Video streaming

Build profile on

Social networking tools

Build a profile on Facebook and LinkedIn

See above
Social networking updates

Set up an account on Twitter


Set up a blog account on Blogger, Livejournal or Wordpress

Integrate these online spaces by using applications such as Follow Twitter (to integrate your Facebook with your twitter).

Search for relevant applications.

This allows you to update all your social networking space by just updating one of them.

Strategy: Regularly update your content in your social networking spaces to reflect your research activities and findings

Tools and Uses Potentials Limitations Examples
Social networking tools

Using Facebook,Twitter and / or Google Buzz

Strategy: Interact with other credible researchers in your field

Tools and Uses Potentials Limitations Examples
People search

Use to search for online spaces where specific researchers are located. allows you to search for specific names or email addresses. Search results will show which online spaces individuals are using. Use this service with care. There have been some serious privacy-related objections to the way this service extrapolates and publishes information on people who are not agreed with it.

Strategy: Provide relevant information and knowledge to your communities and community s through online spaces and communities

Tools and Uses Potentials Limitations Examples
Webinar – a real time online video seminar on a specific issue

Robust and popular webinar (online meeting) systems are Blackboard Collaborate and Webex. A popular free service is, for example,

Thematic webinars can be organized periodically, for specific groups of participants, or topic-specific.

If well done, webinars represent a good way to bring people together and have them learn in a participative way.

Production of a webinar is time consuming

Steeper learning curve in for using the tool effectively and organizing webinars

Most webinar services are costly (the user has to pay in order to be able to use the platform to organize webinars).

Free webinar systems have limited features and not always work on all operating systems.


Table of Contents of the iGuide

1. Introduction

2. Basic Communication Strategy and use of Web 2.0 Tools for Evidence Based Policy

3. Section 1: Political Context

4. Section 2: Evidence

5. Section 3: Links

This iGuide is licensed under a Creative Commons Attribution-Share Alike 3.0 license.

Impact 2.0 is a project of the Fundación Comunica with funding provided by the International Development Research Centre (IDRC), IDRC.jpg Ottawa, Canada.

Consult the User's Guide for information on using the wiki software.