Package new ideas in familiar theory or narratives

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The key strategy for this is to maximise available Web 2.0 tools to create new ways of presenting theories and narratives. Packaging new ideas using multi-media tools is one way of gathering support for and increasing interest in the issues.

Strategy: Maximise available tools to create new ways of presenting theories and narratives

Tools and Usage Potentials Limitations Examples
Visualisation tools: photographs, charts and maps.

These are a set of tools that allow complex information to be presented in visual form. This can include the following:

Visual representations of issues evoke more from community s.

Graphs and charts present complex data in a flash.

Map presentation is powerful when argumenting on unfair distribution of goods/services among regions or population.

Animated maps can demonstrate scenarios and trends in a glimpse with more power than pages of text can ever achieve.

There is a steeper learning curve to be able to use these tools effectively. Tips on effective infodesign:


Short video interviews with people who understand implications of planned policies or are directly impacted by them is a powerful tool to draw attention of public/media to specific issues.

Youtube, Vimeo, EnagageMedia and other free online services make it easy to upload videos and share them in number of formats across blogs, websites, videocasts, etc.

Video-enabled mobile phones and cheap cameras can be often used as they are sufficient for common online video quality and the content and timeliness of video contributions are usually more important than image quality.

Video material has a capacity of capturing the attention of target community in a way that written text rarely can.

Real people talking about an issue from their perspective can make even complex issues and their consequences understandable to a layperson.

Steep learning curve in capacity to turn raw video material into a short and consistent video message.


Table of Contents of the iGuide

1. Introduction

2. Basic Communication Strategy and use of Web 2.0 Tools for Evidence Based Policy

3. Section 1: Political Context

4. Section 2: Evidence

5. Section 3: Links

This iGuide is licensed under a Creative Commons Attribution-Share Alike 3.0 license.

Impact 2.0 is a project of the Fundación Comunica with funding provided by the International Development Research Centre (IDRC), IDRC.jpg Ottawa, Canada.

Consult the User's Guide for information on using the wiki software.