Identify potential supporters and opponents

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This requires taking a step back and looking at the decision making scene as a whole, with all lobby groups and grey eminences, internal party politics and influence of mass-media and public. Particularly, this requires:

Strategy: Getting a clear map of who are the key players on policy making scene

Tools and Usages Potentials Limitations Examples
Online diagram drawing applications (need to find a free alternative)

Useful to have a visual overview of complex relations (e.g. among specific stakeholders, their spheres of influence, etc). Possible to build collaboratively online with others
Online mind mapping applications like or (a lot more complex) Similar usage as above but allowing more complex schemas. Possibility to link graphs to more complex information, possibility to capture relations as meta-data that can be exported, etc. Steeper learning curve than in case of tools designed only for generating visual schemes. Might be more complex then what is needed in most cases where a simple snapshot overview of a situation is needed.

Strategy: Identify potential supporters and link with them

Tools and Usages Potentials Limitations Examples
Social bookmarking tools, such as Diigo[1], Delicious or Blogmarks – Find people who book the same issue as you do
Google Scholar

Google's search service allowing to search within academic journals and legal documents.

A possibility to find valuable academic resources, as well as other researchers working on the same issue. Example of a search result for terms "Políticas TIC" and Uruguay:

Blog aggregators, such as Technorati Technorati aggregates posts from thousands of blogs. Searching on Technorati for terms related to specific policy issue can help us to identify people who blog about the issue
Google Blogs

Google Blogs allows user to find blogs on specific topics.

Social Networking tools, such as Facebook, LinkedIn and others – find groups concerned with the same issue as you are
Social media scanners scanning conversations on selected social networks for predetermined keywords.


Allows us to be informed about ongoing discussions on specific topics, and eventually link with people involved in these discussions.

UberVU provides alerts when specific keywords are mentioned.

UberVU is a paid service Search on key terms “polítícas” and “TICs” (results limited because of a cost-free type of search):

Strategy: Follow closely the development on policy making scene

Tools and Usages Potentials Limitations Examples
Content syndication tools, such as RSS or Atom feeds' readers.

Bloglines and Netvibes are two of the most popular online feed aggregators

Tag aggregators such as Flickr (Mainly for images) Tag aggregators help us to find content that is specifically “labelled” by terms (tags) that we are searching for.
Alerts from sites/pages when content is added - Tools like Versionista or Change Alert Can be used to monitor sites of stakeholders in policy making processes.

Versionista allows to monitor entire receive e-mail alerts when changes that meet specific regular expressions are made.

Online calendars, such as Google Calendar

Desktop applications using online calendar feeds (MS Outlook calendar, Mozilla ThunderbirdThunderbird calendar, and many others)

Most modern sites and blogs which feature some type of calendar of events offer sharing the calendar through a standard calendar feed. Such feed can be imported to a Googgle Calendar or a desktop calendar application, exported into most mobile devices, etc. Planed events published by many different sources (e.g. gvt or municipal offices) can thus be displayed in a single calendar, they can be further shared, etc.



Table of Contents of the iGuide

1. Introduction

2. Basic Communication Strategy and use of Web 2.0 Tools for Evidence Based Policy

3. Section 1: Political Context

4. Section 2: Evidence

5. Section 3: Links

This iGuide is licensed under a Creative Commons Attribution-Share Alike 3.0 license.

Impact 2.0 is a project of the Fundación Comunica with funding provided by the International Development Research Centre (IDRC), IDRC.jpg Ottawa, Canada.

Consult the User's Guide for information on using the wiki software.