Google Trends – see how many people search on Google for particular terms.

Use a blog to write about the issue and to present research findings.

The comments feature that is native to all blogs allow for discussion and debate.

Use Twitter to update supported and allies on the issue

Set up a Facebook page on the work you are doing to gather supporters

• |Impact 2.0 - New mechanisms for linking research and policy

2. Basic Communication Strategy and use of Web 2.0 Tools for Evidence Based Policy

• 2.1 What Are Web 2.0 Tools and Why They Should be Incorporated into the Research
• 2.2 How to Communicate
• 2.3 Web 2.0 Tools to Support the Political Context, Evidence and Links Framework

3. Section 1: Political Context

• 3.1 Get to know the policy makers, their agendas and their constraints
• 3.2 Identify potential supporters and opponents
• 3.3 Keep an eye on the horizon and prepare for opportunities in regular policy processes
• 3.4 Look out for – and react to – unexpected policy windows

4. Section 2: Evidence

• 4.1 Establish credibility over the long term
• 4.2 Provide practical solutions to problems
• 4.3 Establish legitimacy
• 4.4 Build a convincing case and present clear policy options
• 4.5 Package new ideas in familiar theory or narratives

5. Section 3: Links

• 5.1 Get to know the other stakeholders
• 5.2 Establish a presence in existing networks
• 5.3 Build coalitions with like-minded stakeholders
• 5.4 Build new policy networks
• 6. Section 4: Data visualization tools
• 7. Webinars – sharing your findings in online seminars
• Glossary
• Appendix 1 – what one should know while using Web 2.0 tools